With the Business and Fleet sector still an important area for car manufacturers Mazda's recent strategy is paying off with fleet growth up by 18% compared to the same period in 2009.
Mazda fleet and remarketing director Peter Allibon said: “We have experienced a significant growth in our ‘net fleet’ channels - registrations by contract hire and leasing companies, Mazda Contract Hire, end-user fleets and Mazda Local Business Centres – a deliberate strategy that compliments Mazda’s strong appeal within the retail sector.
Mazda have not always faired so well in the main stream fleet and company car market, in many instances not even featuring on drivers lists. However Mazda are now being seen as a real alternative with good build quality favourable running costs and in many instances great Contract Hire and Leasing rentals
The rise in fleet volumes in 2010 comes with total Mazda new car half-year sales standing at 24,873 registrations - up 21.4 percent on last year’s six-month total of 20,491 units, according to Society of Motor Manufacturers and Traders’ data.
Last month Mazda sales totalled 4,031 units - up more than 41 percent on June 2009 - with fleet registrations accounting for 929 vehicles of which 598 cars were categorised as ‘net fleet’.
With cash for cars still being requested by many company car drivers Mazda are...read more
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