Friday, 19 June 2009

Saab agree sale to Koenigsegg


Is this the look of Saab in the future?
The recent discussions between the beleaguered Saab brand and the super car makers Koenigsegg appears to be entering its final phase with Koenigsegg tentatively agreeing a deal to take over Saab from General Motors. It is a very different area for the management team of Koenigsegg to be entering into, from being involved in the manufacturer, marketing and selling exotic vehicles to the worlds rich and famous to taking over a once great Swedish brand used to selling circa 100,000 vehicles a year. Koenigsegg employ around 45 staff where as Saab have around 3,400 staff in Sweden and in excess of 10,000 jobs reliant on Saab throughout the country. They better book a bigger venue for this years Christmas party and may want to consider the merits of a free bar!


In spite of this remarkable move by Koenigsegg GM's Carl -Peter Forster who is GM's European President stated "Koenigsegg Group's unique combination of innovation, entrepreneurial spirit and financial strength... made it the right choice for Saab as well as for General Motors".


I am sure that Koenigsegg will have done their homework and that they will have acquired sufficient funding to lift Saab up to the prestigious brand it always was.


There are lots of special deals on Contract Hire or Personal Contract Hire on the existing Saab models and these can be found on http://www.nationalautomotive.co.uk/

No comments:

Post a Comment