
Jaguar and Land Rover are both iconic international brands and are seen globally as prestige manufacturers. From humble beginnings Land Rover went on to dominate the four wheel drive market, firstly with agricultural Land Rover 88 and ending up with today's flagship luxury Range Rover. As the 4x4 market grew Land Rover had increasing competition from a multitude of competitors all keen to capitalise on this lucrative market. With Land Rover being sold to Ford Motor Company much needed capital was injected to further expand and develop the model range to enable them to recover their shrinking market share . The range now consists of Land Rover Defender, Freelander,Discovery and Range Rover all having distinct niche market sectors.
Jaguar have followed a similar turbulent route with the much loved brand falling from favour prior to Ford purchasing them and putting some much needed resource in the research and development of new models. If you need proof the Jaguar XF has recently won "What Car Of The Year 2009 Best Executive Car" which is a real accolade coming up against stiff competition from some of the best Prestige car makers in the world.
Will this model become the must have company car for the UK's executives and finally knock BMW and Audi out of the company car parking bay's?
Following Ford Motor Companies decision to sell these two brands to the Indian giant manufacturer Tata Motors there has been much speculation about the future direction of both businesses. Tata announced when they purchased Jaguar and Land Rover that they were committed to manufacturing in the UK and further investing in the long term futures of these businesses. Since those announcements were made the world has gone from boom to a very significant global recession which has certainly hit both these predominately luxury car makers hard. Tata Motors have just announced that Jaguar Land Rover have made a loss of £280m (462 dollars) for the 10 months to the end of March. It has been well publicised that Tata are asking the government to provide some financial assistance and a spokesperson from Jaguar Land Rover has confirmed there is ongoing discussions taking place.
Jaguar Land Rover employ around 14,500 employees in the UK and with many other related industries dependant on Jaguar Land Rover for their businesses prosperity.
With the UK showing the first signs that there is some economic light at the end of the tunnel which is not the oncoming train, could these prestige brands have a rapid resurgence in their fortunes or was Tata's 1.7bn investment a bad move?


